About Me
Hi, I’m Daniele Denaro
Creative Technologist at The Storytelling Company (TSC) — creator of Cubica Creative Labs
I work at the intersection of storytelling and technology: real-time 3D, interaction, data art, AI, and digital experiences. Over the last 15+ years, I’ve worked across the UK, Italy, Luxembourg, France, and the Netherlands, building a practice that’s equal parts craft, systems thinking, and human communication.
My role is often to translate: turning complex ideas into clear narratives, and turning narratives into prototypes that people can actually react to. I’m happiest when imagination and technical precision pull in the same direction.

What I Do
Cubica is my creative lab:
a place to explore how stories are shaped by tools, by teams, and by attention.
It’s where I prototype ideas, document what I learn, and bring that learning into talks, workshops, and collaborations.
You’ll find three currents running through everything here:
- Sharing (speaking and writing)
- Facilitating (workshops that create clarity)
- Making (collaborative R&D with artists and peers)
Cubica also supports a small but growing network of creatives in the Netherlands, with the aim of building more spaces to meet, exchange, and create.
CONNECT TO INNOVATE
Bring a question, a spark, or a half-formed thought. From stages to team rooms to small experiments and occasionally a meetup with the local creative community
Cubica is open to conversations and connections.
Topics & Methods
Clarity facilitation | Storytelling & narrative | Creative technology | Prototyping & iteration | Real-time tools | Systems thinking | Technical planning | Team leadership

